Digital Gabe - Cutting Edge Commentary On All Things Media

With the inclusion of video plays, streaming takes an even bigger seat at the hit maker table.  What does this mean for the music…

Last week Aviation Gin capitalized on Peloton’s social media woes with an ad that brilliantly captured the social zeitgeist of the…

Spotify’s Marquee products allows labels to buy ads to drive plays.  Is this just a digital version of Payola?

It’s another record year for Cyber Monday sales.  Let’s go inside the numbers to see what’s driving the growth.

In a nod to Cyber Monday I thought it would be a good time to illustrate what happens when a traditional retailer falls short on…

Broadcast Radio’s leaders are weighing in on the prospects of converting their industry to CPM-based pricing.

In an effort to get ahead of CCPA, Google has agreed to let third party publishers opt out of ad targeting.

The subscription-less Amazon Music tier is now available on more devices than ever . . . get ready for more digital audio ad sales.

As it turns out banning all political ads on Twitter is easier said than done.

In attempt to be more focused on consumer measurement, Nielsen will divide itself into two separate companies.