Will Serial Projects Be An Agency Killer?
Serial project management is on the rise again, which is bad news for the agency community.
Nielsen’s Music Report Card
Nielsen's annual Music Report gives us a sense of just how much streaming is impacting music consumption in the US. Let's go inside…
Billboard Adds Digital Video To Chart Weighting
With the inclusion of video plays, streaming takes an even bigger seat at the hit maker table. What does this mean for the music…
The Magic Of Marketing In The Moment
Last week Aviation Gin capitalized on Peloton’s social media woes with an ad that brilliantly captured the social zeitgeist of the…
Is Spotify’s New Ad Unit Actually Payola?
Spotify’s Marquee products allows labels to buy ads to drive plays. Is this just a digital version of Payola?
Cyber Monday Boomed Thanks To BOPIS
It’s another record year for Cyber Monday sales. Let’s go inside the numbers to see what’s driving the growth.
When Retail Goes Bad
In a nod to Cyber Monday I thought it would be a good time to illustrate what happens when a traditional retailer falls short on…
Radio Grapples With CPM Pricing
Broadcast Radio’s leaders are weighing in on the prospects of converting their industry to CPM-based pricing.
Google Bows To CCPA
In an effort to get ahead of CCPA, Google has agreed to let third party publishers opt out of ad targeting.
Amazon Music Expands Free Listening Tier
The subscription-less Amazon Music tier is now available on more devices than ever . . . get ready for more digital audio ad sales.