admin

It’s another record year for Cyber Monday sales.  Let’s go inside the numbers to see what’s driving the growth.

In a nod to Cyber Monday I thought it would be a good time to illustrate what happens when a traditional retailer falls short on…

Broadcast Radio’s leaders are weighing in on the prospects of converting their industry to CPM-based pricing.

In an effort to get ahead of CCPA, Google has agreed to let third party publishers opt out of ad targeting.

The subscription-less Amazon Music tier is now available on more devices than ever . . . get ready for more digital audio ad sales.

As it turns out banning all political ads on Twitter is easier said than done.

In attempt to be more focused on consumer measurement, Nielsen will divide itself into two separate companies.

Today Disney+ officially launches . . . does this signal the beginning of the end for Netflix, the reigning king of video streaming?

With its new AdBuilder platform, iHeart hopes to take on the Duopoly for SMB ad budgets.

As it turns out making compelling original TV content is hard . . . which is a lesson Apple is learning right now.