Digital Gabe
Cutting Edge Commentary On All Things Media

Walmart’s Omnichannel Investment Starts To Pay Dividends

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During last week’s Q2 Earnings call Walmart shocked the investment world when it reported +9% sales growth vs. Q2’17, which was the largest YoY increase in over a decade.  The main driver of Walmart’s growth was a +40% surge in eComm sales.  These results have validated the billions of dollars Walmart invested to upgrade its digital infrastructure and given shareholders hope that the retail giant has finally found a way to compete with Amazon for online purchases.

To say Walmart has figured out eComm is an understatement.  What they’ve really done is gone one step past eCommerce into a fully integrated Omnichannel model.  Walmart’s strategy mingles owning standalone eTailers like Jet and Bonobos, becoming Google’s exclusive supplier for voice-based purchases, and even leveraging their physical stores to let customers pickup up online purchases.  Next steps in their strategy will include automated in-store kiosks for product pickup and even a VR-based shopping experience power by a technology vendor called Spatialand.

It’s pretty amazing to see the transformation of the world’s largest B&M retailer into an eComm juggernaut within just a few years.  Sam Walton would definitely be proud!

 

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