Over the past few years retailers and restaurants have begun paying more attention to the sound of their in-store experiences. Sound, and in particular music, can create a more favorable shopping experience just like other elements of interior design. For the larger national chains with hundreds or thousands of storefronts, deciding on an in-store music experience is only half the battle. The other challenge is to create a consistent sound experience across all locations that doesn’t rely on the musical tastes of the assistant store manager and whatever songs they have on their iPhone.
To help create the right in-store sound and consistent experience, Wendy’s has teamed up with Pandora to provide streamed music programming across their 6,000 US restaurants. The partnership includes the curation of five custom Wendy’s stations (Fresh Hits, Fresh Country, Fresh Latin, etc.) which individual Wendy’s restaurants can choose to play based on the specific tastes of their customers.
Having standardized stations also affords Wendy’s the ability to extend their “Fresh” brand position into the restaurant experience. This creates more consistency across the entire purchase funnel – from branding and consideration, to visiting a restaurant and making the purchase.
Sounds like the beginning of a beautiful partnership to me.