Sir Martin Sorrell's strategy for S4 is a fascinating contradiction to what he pulled off at WPP 30 years ago.
Forrester Research makes a prediction on how today's agency HoCos must change in order to survive.
An emboldened Amazon is increasingly going client-direct, and cutting out the ad agencies.
Is Publicis trying to pass the buck on GDPR to liability to its publisher partners?
Sir Martin Sorrell has taken the gloves off as he starts to compete with his former employer WPP.
Proving diversity is starting to become table stakes for agencies to win business.
Clients are beginning to disrupt the very underpinnings of their own ad agency relationships. What will the next version of…
A decade ago digital specialty agencies were the hot trend in media. Now the market has caught up and these shops must reinvent in…
Remember the old saying that you get what you pay for? Yes, the rule applies to digital media too.
Has the Holding Company concept outlived its original intent? It's a fair question to ask, and there's no shortage of opinions on…