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Maybe Consultancies Aren’t Marketing Experts After All
Just because Business Consultancies say they can handle complex marketing tasks doesn't just make it so. Here's what can happen…
Marketing Spending Down, Sales Up At P&G
P&G is proving the importance of managing costs in the middle of the marketing pipeline.
What’s The True Value Of Uber?
As Uber prepares for the biggest tech IPO since Facebook, Wall Street struggles to determine its true value.
Do You Know Who You’re Eating
The restaurant industry is consolidating within a spider web of large holding companies. So who really owns the chain you’re dining…
Amazon By The Numbers
Some are calling for Amazon to be broken up the way other monopolies have been in the past. So just how big is Amazon right now?
Big Mac, AI And A Coke, Please
McDonald’s just made an unusual tech acquisition in an attempt to define the future of QSR
Wendy’s And Pandora Team Up For In-Store Music Partnership
In-Store Music has become an important way for companies to extend brand identity in their physical locations. Wendy's and Pandora…
Retailers Getting Into B2BCom
With yesterday's announcement, Office Depot and Alibaba may give Amazon a run for its money on the B2B side of eComm.
You Can’t Cut Your Way To Growth
3G Capital’s Kraft Heinz implosion is a cautionary tale for investors and a case study in the long term power of branding.
The Greatest Commercial Ever
Can an ad that only ran once save a company and reshape an entire industry? It actually happened back in 1984.