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Amazon By The Numbers
Some are calling for Amazon to be broken up the way other monopolies have been in the past. So just how big is Amazon right now?
Big Mac, AI And A Coke, Please
McDonald’s just made an unusual tech acquisition in an attempt to define the future of QSR
Wendy’s And Pandora Team Up For In-Store Music Partnership
In-Store Music has become an important way for companies to extend brand identity in their physical locations. Wendy's and Pandora…
Retailers Getting Into B2BCom
With yesterday's announcement, Office Depot and Alibaba may give Amazon a run for its money on the B2B side of eComm.
You Can’t Cut Your Way To Growth
3G Capital’s Kraft Heinz implosion is a cautionary tale for investors and a case study in the long term power of branding.
The Greatest Commercial Ever
Can an ad that only ran once save a company and reshape an entire industry? It actually happened back in 1984.
Pringles Jumps On The Smartspeaker Craze With SB Creative
Smartspeakers as characters in a Super Bowl ad? At least one potato chip brand thinks that's a winning idea.
BK Masters Conquest Apping With The “Whopper Detour”
Burger King trolls McDonald's with a evil yet brilliant app download program.
Own Your USP . . . Malort Style
Unique Selling Propositions can propel a brand to success, even if that USP is something truly awful.
And The World’s Most Valuable Company Is . . .
One of the original tech pioneers is about to overtake Apple as the world's most valuable company. Who is it and what's the secret…