Brands

3G Capital’s Kraft Heinz implosion is a cautionary tale for investors and a case study in the long term power of branding.

Can an ad that only ran once save a company and reshape an entire industry? It actually happened back in 1984.

Smartspeakers as characters in a Super Bowl ad? At least one potato chip brand thinks that's a winning idea.

Burger King trolls McDonald's with a evil yet brilliant app download program.

Unique Selling Propositions can propel a brand to success, even if that USP is something truly awful.

One of the original tech pioneers is about to overtake Apple as the world's most valuable company. Who is it and what's the secret…

GM's plan to reduce its North American workforce by 15,000 is just the tip of the iceberg for the change that's about to occur in…

Have you noticed fewer and fewer brands you've heard of turning up in Amazon searches lately? There's a reason for this.

Ridesharing gets ready for its day in the financial spotlight as the two biggest players prep for IPOs in 2019.

Sears files for Chapter 11 bankruptcy overnight. Where does the beleaguered retailer go from here?