Unique Selling Propositions can propel a brand to success, even if that USP is something truly awful.
One of the original tech pioneers is about to overtake Apple as the world's most valuable company. Who is it and what's the secret…
GM's plan to reduce its North American workforce by 15,000 is just the tip of the iceberg for the change that's about to occur in…
Have you noticed fewer and fewer brands you've heard of turning up in Amazon searches lately? There's a reason for this.
Ridesharing gets ready for its day in the financial spotlight as the two biggest players prep for IPOs in 2019.
Sears files for Chapter 11 bankruptcy overnight. Where does the beleaguered retailer go from here?
Who needs a smartphone to take pictures when Polaroids are red hot again?!?
Yes, too much of a good thing can be a bad thing - like Russians' getting Domino's Pizza tattoos!
Clues are starting to pop up about the potential winner of Amazon's HQ2 derby. Any guesses on the lucky city?
September 5th was a bipolar day in the PR-sphere, as two brands made the best and worst publicity decisions of 2018 on the same day.