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Brands
Own Your USP . . . Malort Style
Unique Selling Propositions can propel a brand to success, even if that USP is something truly awful.
And The World’s Most Valuable Company Is . . .
One of the original tech pioneers is about to overtake Apple as the world's most valuable company. Who is it and what's the secret…
GM Foretells The Future Of Auto
GM's plan to reduce its North American workforce by 15,000 is just the tip of the iceberg for the change that's about to occur in…
Amazon’s Private Labels Are Nudging Brands Out
Have you noticed fewer and fewer brands you've heard of turning up in Amazon searches lately? There's a reason for this.
Get Ready For The Ridesharing IPOs
Ridesharing gets ready for its day in the financial spotlight as the two biggest players prep for IPOs in 2019.
Sears Bankruptcy Defines The Changing Face Of Retail
Sears files for Chapter 11 bankruptcy overnight. Where does the beleaguered retailer go from here?
How Brands Get Their Mojo Back
Who needs a smartphone to take pictures when Polaroids are red hot again?!?
Trading Ink For Pizza In Russia Is a Bad Idea
Yes, too much of a good thing can be a bad thing - like Russians' getting Domino's Pizza tattoos!
Amazon Getting Close To An HQ2 Decision?
Clues are starting to pop up about the potential winner of Amazon's HQ2 derby. Any guesses on the lucky city?
The Best And Worst Brand Decisions Of 2018
September 5th was a bipolar day in the PR-sphere, as two brands made the best and worst publicity decisions of 2018 on the same day.