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Brands
Get Smarter About The Business Of Tech
According to NYU's Scott Galloway younger is better when it comes to companies’ market cap.
Bitcoin + Cured Meat = Bacoin
Oscar Mayer combines the popularity of Bitcoin and the love of bacon to create a funny yet brilliant social campaign.
How Did T-Mobile Do It?
How did T-Mobile go from the fourth place cellular carrier in the US to merge with Sprint into second place? It's an amazing story…
A Marriage In Telco Land?
After two previous failed attempts will Sprint and T-Mobile finally tie the knot?
It Might Be The Giraffe’s Fault After All
Who killed Toys R Us? According to one theory it might have been their mascot Geoffrey the Giraffe.
Dilly Dilly Takes Over Augusta
The Bud Light phrase "Dilly Dilly" is catching on at golf courses, and The Masters isn't having it.
Solving The La Croix Mystery
I’ve never understood the infatuation with La Croix's mildly flavored carbonated water. So I investigated.
Digital Media’s New Problem . . . Data Bleed
Brands are starting to wonder if Facebook has their data in it's walled garden can third party bad actors like Cambridge Analytica…
Taking Attribution To The Extreme
There’s a fascinating experiment taking place in the UK right now involving Honda.