Marketing

If you think Nike's decision to feature Colin Kaepernick in its latest "Just Do It" campaign is a bad marketing decision you need to…

The Thanksgiving weekend is becoming more important for holiday shopping than ever. Let's go inside the trend . . .

Back To School Advertising continues to decline as eComm waters down the traditional late Summer shopping season.

The Age of Voice is here. Is your brand ready?

Another music industry middleman is increasingly being cut out as artists start to manage their own business affairs.

Although Amazon doesn't release official sales numbers for APD, all signs are pointing to another record setting performance.

As we enter the back half of 2018 eMarketer provides a snapshot of what brands are thinking about right now . . .

On the surface you wouldn't think Amazon and Sears have much in common these days . . . and you'd be wrong.

Forget FOMO, it seems like FOCU is the primary reason media industry professionals keep flocking to Cannes.

No brand wants to be put in the position where it has to issue an apology through an advertising campaign. However, learning how do…