As we enter the back half of 2018 eMarketer provides a snapshot of what brands are thinking about right now . . .
On the surface you wouldn't think Amazon and Sears have much in common these days . . . and you'd be wrong.
Forget FOMO, it seems like FOCU is the primary reason media industry professionals keep flocking to Cannes.
No brand wants to be put in the position where it has to issue an apology through an advertising campaign. However, learning how do…
The religion of Mad Men has been overtaken by the science of Math Men, and marketing has changed forever.
According to NYU's Scott Galloway younger is better when it comes to companies’ market cap.
Consolidation is coming to auto dealerships, and how you’ll buy your next car may never be the same again.
Business consulting services like Marketing are becoming important profit centers for the Big Four. Could this create a conflict of…
Target blazes a trail into voice-activated couponing and opens up a whole new frontier for digital marketing.
Healthcare is clearly in the cross-hairs of Big Retail. Why are several national retailers all of a sudden so focused on keeping us…