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Marketing
Pharma Getting Its Digital On
With audience erosion in broadcast media, Pharmaceuticals are increasingly turning to digital media to reach new customers.
The Brilliance Of Nike’s Decision To Get Woke
If you think Nike's decision to feature Colin Kaepernick in its latest "Just Do It" campaign is a bad marketing decision you need to…
Is November The New December For Retail?
The Thanksgiving weekend is becoming more important for holiday shopping than ever. Let's go inside the trend . . .
BTS Isn’t What It Used To Be
Back To School Advertising continues to decline as eComm waters down the traditional late Summer shopping season.
Mega-Artists Ditching Their Managers
Another music industry middleman is increasingly being cut out as artists start to manage their own business affairs.
Amazon Prime Day Post Mortem
Although Amazon doesn't release official sales numbers for APD, all signs are pointing to another record setting performance.
What’s On Marketers’ Minds?
As we enter the back half of 2018 eMarketer provides a snapshot of what brands are thinking about right now . . .
Is Amazon Actually Sears 2.0?
On the surface you wouldn't think Amazon and Sears have much in common these days . . . and you'd be wrong.
Weekend Read: Is Cannes Suffering From FOCU?
Forget FOMO, it seems like FOCU is the primary reason media industry professionals keep flocking to Cannes.