AT&T is proving how powerful the combination of audience scale and a proprietary data platform can be. Now Comcast needs to…
Ever wonder what would happen if radio broadcasters paid their reps a salary instead of commission?
Horizon Media begins its transformation to an outcome based media buying model. Will it work?
The tech giants are beginning to face some headwinds. Here's what you need to know coming out of their latest earnings calls.
Wondering if it's really worth it for brands to spend $5M on a :30 Super Bowl ad? Here's what else you could buy in digital media…
Madison Avenue lays an egg during an already boring Super Bowl. In case you missed any of the mediocrity, here's a summary of last…
The US Media industry is growing but the number of people employed in the sector is shrinking. What's going on here?
Almost two-thirds of Auto ad spending in the US goes to digital. Let's go inside the numbers . . .
According to Kantar US ad spending was up over 4% in 2018. Let's go inside the numbers . . .
Digital media's growth at the top end is squeezing out the publisher middle class.