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Mobile
Spotify Takes On The “Apple Tax”
Publishers are starting to push back on Apple's revenue cut for apps downloaded from the App Store. Can Spotify break this…
Thanksgiving eComm Shopping Spree
This year's Thanksgiving holiday was another record breaker for online purchases. Let's go inside the numbers . . .
2020 Will Be The Year Of Mobile Everything
This year mobile ad spending will surpass TV . . . and that's just the beginning.
Farewell Go90, We Hardly Knew Thee
Verizon announces plans to nix Go90 as it moves the platform’s mobile video content into its other digital properties.
Apple Taking Another Swing At Ad Sales?
Could Apple be gearing up to dip its toe in the ad sales pool again?
How Mobile Is Changing The Marketing Game
Zenith correlates the rise of Mobile to a phenomenon called Mindset marketing.
Mobile Ad Fraud Still Going Up
As mobile usage skyrockets so does mobile ad fraud. Let's dissect the latest scams that are exploiting our industry.
2018 Is The REAL Year Of Mobile
Which media channel just surpassed TV for the most US ad spending in 2018? I'll give you one guess . . .
Google Trying To Solve Its Messaging Problem
Google needs a reset for its ailing messaging platform. Will Chat help them get back in the game?
Open Source SDK To The Rescue!
Open Source SDK is one of those rare triple wins which helps buyers, sellers and intermediaries make In-App Viewability easier.