Browsing Category
Programmatic
Danger In DSP Land
Last week’s bankruptcy announcement by Sizmek highlights the vulnerability of today’s AdTech ecosystem.
Disney Joins Google Ad Manager
Google locks down Disney's digital inventory on its rebranded DSP. How will this affect the digital media landscape?
The Holding Companies Join Forces On Blockchain
Digital media finally has a road map for using blockchain to clean up ad fraud. Get ready for AdLedger!
Could Flat Fee DSPs Solve The Tech Tax?
Adelphic launches a new fixed-price DSP subscription model. If this works it could completely change the way DSPs and SSPs charge…
Amazon Releases Its Data Into The Wild
Amazon looks to turbocharge its DSP growth by allowing brands to use their data for retargeting off-platform. Here's why that's…
Amazon Is Getting Into The DSP Game
Amazon is using some interesting third party functionality as bait to drive adoption of its own DSP.
Programmatic Audio Goes Prime Time On Pandora
Yesterday Pandora announced the full launch of its Programmatic Audio platform. Here's why that's good news for the entire digital…
Google Changes Up Its AdTech Acronyms
Get ready to memorize a bunch of new letters that stand for something important in the AdTech-sphere.
Consultancy Programmatic – Smart Upsell Or Blatant Double Dip?
Can business consultancies succeed at setting up programmatic trading desks in a way agencies couldn't?
The Programmatic Audio Marketplace Is Starting To Take Shape
Google’s decision to add audio to its DoubleClick Bid Manager platform is another important step forward for programmatic audio.