Ahead of the NewFronts, Snap launches a new product tier for selling premium ads to better compete with Google and Facebook.
Last week’s bankruptcy announcement by Sizmek highlights the vulnerability of today’s AdTech ecosystem.
Google locks down Disney's digital inventory on its rebranded DSP. How will this affect the digital media landscape?
Digital media finally has a road map for using blockchain to clean up ad fraud. Get ready for AdLedger!
Adelphic launches a new fixed-price DSP subscription model. If this works it could completely change the way DSPs and SSPs charge…
Amazon looks to turbocharge its DSP growth by allowing brands to use their data for retargeting off-platform. Here's why that's…
Amazon is using some interesting third party functionality as bait to drive adoption of its own DSP.
Yesterday Pandora announced the full launch of its Programmatic Audio platform. Here's why that's good news for the entire digital…
Get ready to memorize a bunch of new letters that stand for something important in the AdTech-sphere.
Can business consultancies succeed at setting up programmatic trading desks in a way agencies couldn't?