Amazon looks to turbocharge its DSP growth by allowing brands to use their data for retargeting off-platform. Here's why that's…
Amazon is using some interesting third party functionality as bait to drive adoption of its own DSP.
Yesterday Pandora announced the full launch of its Programmatic Audio platform. Here's why that's good news for the entire digital…
Get ready to memorize a bunch of new letters that stand for something important in the AdTech-sphere.
Can business consultancies succeed at setting up programmatic trading desks in a way agencies couldn't?
Google’s decision to add audio to its DoubleClick Bid Manager platform is another important step forward for programmatic audio.
What happens when you combine the popularity of audio ads with the tech power of programmatic buying? We're about to find out.
It looks like Google just blinked in the tug-of-war with the IAB over whose GDPR protocol would become the industry standard in…
We're one month away from GDPR going live in the EU and we're already starting to see the impact.
Programmatic buying has taken over Digital Display. Could other media types be far behind?