Browsing Category
Programmatic
Audio’s “Peanut Butter And Chocolate” Moment
What happens when you combine the popularity of audio ads with the tech power of programmatic buying? We're about to find out.
Google Finally Getting Into GDPR Bed With IAB Europe
It looks like Google just blinked in the tug-of-war with the IAB over whose GDPR protocol would become the industry standard in…
The GDPR Impact Is Beginning
We're one month away from GDPR going live in the EU and we're already starting to see the impact.
Computers Have Conquered Digital Display
Programmatic buying has taken over Digital Display. Could other media types be far behind?
Open Source SDK To The Rescue!
Open Source SDK is one of those rare triple wins which helps buyers, sellers and intermediaries make In-App Viewability easier.
ADS.txt Enforcement Gets Real
DSPs can now use ads.txt to see which brokers/networks are authorized to sell a publisher's inventory. Some DSPs are starting to…
If You Can’t Sell Your Ad Space Just Rent It Out
Apple is recognizing its weakness in ad sales and is partnering with Google to help them overcome the deficiency. Will it work?
Playing Dirty Pool With Mobile Clicks
As if the digital media industry didn’t have enough of a black eye from fake bots and ad fraud, there’s a new problem to worry…
Pandora’s Programmatic Audio Arrives
Early yesterday morning Pandora announced the formation of a new private marketplace for programmatic audio, which sent the trades…