Programmatic

Programmatic buying has taken over Digital Display. Could other media types be far behind?

Open Source SDK is one of those rare triple wins which helps buyers, sellers and intermediaries make In-App Viewability easier.

DSPs can now use ads.txt to see which brokers/networks are authorized to sell a publisher's inventory. Some DSPs are starting to…

Apple is recognizing its weakness in ad sales and is partnering with Google to help them overcome the deficiency. Will it work?

As if the digital media industry didn’t have enough of a black eye from fake bots and ad fraud, there’s a new problem to worry…

Early yesterday morning Pandora announced the formation of a new private marketplace for programmatic audio, which sent the trades…