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Publishers
If You Can’t Sell Your Ad Space Just Rent It Out
Apple is recognizing its weakness in ad sales and is partnering with Google to help them overcome the deficiency. Will it work?
To Bundle Your Sales Efforts Or Not To Bundle . . . That Is the Question
Meredith Corp is about to find out if it's better to have sales reps sell all their assets together, or break up the bundle and…
Spotify’s “Stowaway Listener” Problem
2M of Spotify’s non-subscription listeners are accessing their free platform but somehow don’t have ads served to them. How is that…
Digital Media’s New Problem . . . Data Bleed
Brands are starting to wonder if Facebook has their data in it's walled garden can third party bad actors like Cambridge Analytica…
Facebook Can’t Get The Data Toothpaste Back In The Tube
Given the uproar about Facebook’s data leakage, many are asking how a third party accessing Facebook's API could gather so much data…
The Google Of Audio
This is a watershed moment for the nascent programmatic audio industry because it combines two leaders from opposite ends of the…
Amazon’s TV Strategy Is Smart
Amazon knows Prime members buy significantly more products on platform than non-subscribers, so it’s TV shows generate revenue…
Fake Accounts + Fake Listening = Real Royalties
Holy crap – you’ll want to buckle your seat belts for this one.
Remember back to last July when I reported on Spotify’s use of …
Triton’s Webcast Metrics Ratings Are Released
Late Tuesday Triton released their Dec’17 Webcast Metrics Ratings for US audio streaming. As noted in the attached RAIN link and in…
Hulu Is The Loss Leader
Did you know Hulu lost $1B in 2017 and is expected to lose even more in 2018?