Digital Gabe
Cutting Edge Commentary On All Things Media

Beyonce’ Doesn’t Mess Around When It Comes To Diversity

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On Friday reports starting circulating about a now-infamous meeting between Beyonce’ and Reebok, which occurred during the pitch process to land the mega-star’s endorsement of a new flagship athletic apparel line.  According EPSN here’s what allegedly went down.

Beyoncé went into a meeting with Reebok in good faith.  She sat through their entire pitch presentation before stopping the proceedings and asking if the team before her would be the same group working with her on the partnership. When somebody answered yes, according to witnesses, she responded, “‘Nobody in this room reflects my background, my skin color, and where I’m from and what I want to do.’”  Que the walkout music as Queen Bey stormed out the door, in formation I’m sure!

Beyonce’ eventually signed with Adidas to launch her new Ivy Park apparel line.  What’s most impressive about this story is Beyonce being so committed to diversity that she’d call out a room full of executives to their faces.  Talk about walking the talk!

 

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