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Spending Trends From The Top 200 – Digital Gabe
Digital Gabe
Cutting Edge Commentary On All Things Media

Spending Trends From The Top 200

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This week AdAge released their annual Fact Pack on the Top 200 US national advertisers.  It’s a 36-page report, but totally worth the read given the size and scope of these marketers.  Here’s a dark web download of the full report.  Ad Age_2019 LNA Fact Pack- LOCKED

In case you don’t have time to get through the whole thing, here are some of the top trends from this year’s report.

  • US ad spending by the Top 200 grew 3.6% YoY to $163B, with 45 marketers spending $1B or more.
  • Digital media accounted for 46% of total spending from the Top 200. In fact they collectively spent 58% more on Digital than Television.
  • Tech and .Com companies are leading the growth of ad spending. Netlflix (#44) grew its US ad spending 70% YoY to $1B,  Uber (#67) grew by 325% to $701M, and Facebook “just” grew by 35% to $475M.
  • When it comes to individual brand-level spending Insurance, Telco, Auto and Tech dominated the Top 10. Here are the top brands ranked by ad spending.  Interestingly no beers or sodas made the Top 10.
    • #1: Geico
    • #2: Amazon
    • #3: Progressive
    • #4: Verizon
    • #5: Chevrolet
    • #6: Apple
    • #7: Ford
    • #8: T-Mobile
    • #9: McDonald’s
    • #10: AT&T

I hope you enjoy geeking out on this as much as I did!


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