Digital Audio Becoming A Go To For Political Advertising
With the midterm elections less than two months away campaigns and advocacy advertisers are looking for every possible way to get an edge through their media strategy. This is becoming harder than ever because Political advertising has always been so reliant on traditional TV. But with cordcutting on the rise and overall TV consumption on the decline, campaigns need to look for other ways to get their message out without the benefit of a screen. As a result more political agencies and consultants are turning to digital audio to get their message into hard-to-reach voters’ ears.
To help underscore the importance of digital audio in Political advertising, Pandora’s VP of Political Sales Sean Duggan recently participated in a podcast interview on the non-partisan Digital Politics Podcast, hosted by Karen Jagoda. Duggan goes in depth on the evolution of streaming audio and how campaigns are harnessing the combination of advanced targeting and engagement-based products to cut through the digital clutter and win votes. It’s a 17 minute listen, but well worth the time.