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Madison Avenue Going Country – Digital Gabe
Digital Gabe
Cutting Edge Commentary On All Things Media

Madison Avenue Going Country

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Ever wonder if certain music formats work better for brand activations than others?  Would it surprise you to learn that Country music is becoming THE go-to genre for marketers trying to reach core consumer groups?   According to the attached AdWeek link, marketers are choosing Country artists more than ever to represent their brands and engage with potential customers.  There are a few reasons for this.  For starters Country artists are generally considered more down to earth and in touch with typical consumers.  Nothing wrong with Bruno Mars, but are you more likely to grab a beer with him or someone like Luke Bryan?  Country authenticity creates brand legitimacy which marketers can harness.  Then there’s the crossover factor.  What started with Taylor Swift going pop and Blake Shelton going to The Voice has turned into a regular feeder system of Country stars like Maren Morris and Sam Hunt who make it big in Nashville and then crossover into mainstream celebrity.  These factors create the perfect environment for marketers to enlist Country stars to drive success for their brands.  And yes that Colonel Sanders picture is actually Country legend Reba McEntire, who was the first woman and first musician ever to play the QSR icon in a commercial.

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