Here’s a mind-blowing stat for you. According to the latest eMarketer forecast, by 2020 mobile advertising will make up a greater share of US media ad spending than all traditional media channels combined. You can see eMarketer’s numbers in the graphic below. Just two years from now an astounding $113B, or 43% of all the media spending in the US, will be channeled to mobile platforms.
In 2018 Mobile advertising ($76B) will surpass traditional TV advertising ($70B), which in and of itself is a stat I never thought I’d live to see. Then consider that mobile ad spending is expected to surge another 49% over the next two years to $113B. (insert jaw drop here) Remember when we all declared 2013 to be the official Year of Mobile, but wondered when marketers would start investing in the platform? I think we now have an answer to that question.
