Digital Gabe
Cutting Edge Commentary On All Things Media

Attack Of The Ad Stackers

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If you own an Android phone have you ever noticed your handset can get warm while your battery starts to drain at an unusually high rate?  When this happens you probably just close all your apps, which seems to correct the problem, and go on with your day.  But have you ever wondered what’s causing this?  It might be a digital media scam called ad stacking.

Ad stacking is an elaborate scheme which stacks multiple video ads behind an innocent looking banner ad.  Fraudsters have figured out a way to count the videos as having been watched (generating ad revenue for the scammers), even though the user doesn’t actually view them.  The warning sign of this happening is when a smartphone’s battery drains as if the user has been watching numerous videos at once.

Right now this scam is only happening on Android phones, but you can bet it’s only a matter of time before iOS phone get hit too.  You can also be sure that the ad trackers will figure out a defense for this latest form of digital ad fraud.

 

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