Digital Gabe
Cutting Edge Commentary On All Things Media

Thanksgiving eComm Shopping Spree

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Now that the cash registers have cooled off from the five day shopping window of Thanksgiving through Cyber Monday, it’s time to tally up how much we spent online.  Early estimates of overall US eComm purchases over the Thanksgiving weekend totaled $18B, with $8B in purchases being made on Cyber Monday alone – which made it the biggest single eComm day in the history of the US.

One of the most interesting trends of this year’s Thanksgiving shopping spree was the emergence of mComm as the way we buy things.  Of all our online purchases 34% were made using a mobile device, compared to 25% in 2017.  The growth of mComm is a reflection of our increasing comfort level with making purchases using our smartphones.  This is partly due to the rise of pay platforms like Apple Pay, Android Pay and PayPal.  These services provide a secure transaction and also eliminate the need to enter purchase data like a credit card number into our phones.

It’ll take a few more days to get a complete view of Thanksgiving’18’s shopping totals, and then we’ll move on to the rest of the holiday shopping season.

 

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