Ratings Free Fall For TV’s “Premiere Week”
The continued decline of younger viewers has reached DEFCON 5 for the networks. Let's go inside the Premiere Week numbers . . .
Is Apple About To Bundle Streaming?
It looks like Apple is going to bundle it’s streaming services together. Here’s what that might look like . . .
Is Disney Making Ad Buys Part Of Its AOR Selection?
Agencies have informally helped their media clients win more ad business for years, but now it looks like Disney is making this a…
Let The Radio CPM Debate Begin
Fresh off NBC’s decision to flip to a CPM pricing model, radio broadcasters take up a challenging decision of their own.
Here’s How CCPA Could Impact Digital Media
We’re starting to see early research of how many users will opt out of data sharing under the new CCPA regulations. The numbers…
When Ad-Free Really Isn’t
Streamers are double dipping by ramping up paid product placements in their ad-free subscription tiers. Here’s how it works . . .
Backlash Over Ad Week’s Finale Concert
The selection of Pitbull as the Thursday night headliner didn’t sit well with an industry still struggling with gender bias.
What’s In & What’s Out At Ad Week’19
This week the advertising world takes over Manhattan . . . let's take a look at what's trending this year.
Google Overhauls Its Ad Biz
When the biggest player in digital media announces a reorg the entire industry takes notice. Here’s what Google is changing and why…
What If Blockbuster Had Taken Netflix Seriously?
In 2000 Blockbuster had the chance to buy Netflix. The way they turned down the startup and what happened next is a cautionary tale…