Digital Gabe
Cutting Edge Commentary On All Things Media

Ads On Firefox? . . . Say It Ain’t So, Mozilla!

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Those of you browser purists out there know an important truth – that Mozilla and its Firefox browser have remained steadfast as the not-for-profit alternative to Microsoft, Google, Apple and every other for profit tech company with their own browser portal.  Mozilla’s “internet for people, not profit” motto has been its north star, lighting the way for free and open internet access without the clutter of ads.

But it looks like the lazy days of ad free browsing may be coming to an end.  Last year Mozilla purchased the content archiving publisher Pocket, and has started to populate its latest Firefox browser update with Pocket reading suggestions.  Within this new design once you click into the Pocket link you’ll be greeted with paid ads . . . eeek!

Granted, this is just a baby step into the ad supported world for Mozilla.  But as with most things in life, once you take that first step you’ll find yourself on a slippery slope towards full scale adoption.  As an avid Firefox fan I’m hopeful that doesn’t happen with Mozilla.

 

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