Digital Gabe
Cutting Edge Commentary On All Things Media

Amazon Prime Day Totals Are In . . . Sort Of

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According to Amazon this year’s Amazon Prime Day set records for items sold (175M) and money saved by its customers ($1B).  While Amazon never releases revenue figures from APD, the company stated this year’s sales haul was bigger than 2018’s Black Friday and Cyber Monday combined.  All of this despite the fact they had a bug preventing items from being added to customers’ shopping carts for two hours on Monday morning.

One of the reasons Amazon sold more this year may have been the extension of APD.  This year the event went for two full days – so 48 hours, compared to 36 hours in 2018 and 30 hours 2017.  If they keep up this current rate of expansion we should be looking “Amazon Prime Week” by about 2030 or so.  🙂

Top sellers in this year’s APD included any sort of Alexa-powered smart device and grocery items from Whole Foods.  Obviously these are both Amazon-owned business units, which tells you they continue to prioritize up their own lines at the expense of third party vendors.  I can’t say I’m surprised about this.

 

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