Farewell Oath, We Hardly Knew Ye
Two years after Verizon combined Yahoo and AOL into a new entity called Oath they’re reorging once again. This time the Oath brand will be retired and renamed the oh-so-vanilla Verizon Media Group. The transition is part of a larger restructure Verizon is enacting in January to put more focus on its 5G business. According to Verizon CEO Hans Vestberg, “Our strategy is designed to elevate one of the most successful companies in the world to the greatest company in the world.” (Hmm . . . aren’t “successful” and “greatest” already synonyms for one another?)
You could pretty much see the writing on the wall for Oath after the departure of Tim Armstrong in September. Verizon has been very public about its plan to turn Oath into a premiere data management platform, and now we’re starting to see their strategy play out. I’m sure there are more moves to come with this change (insert management restructure here), as the new Verizon Media Group starts to take shape.