Fortnite Goes Its Own Way
By now I’m sure you’ve heard of or even played Fornite, the battle royale-style social video game that is nearly addictive to millions of young gamers who are now playing. Fortnite is a free game, but its owner Epic is already making millions per week as users place in-game purchases (yes, with real cash!) to enhance their play. Up until now the in app version of Fortnite has only been available on iOS, and they’re about to launch an Android version in the coming weeks. When they do, Fortnite will be one of the very few apps to bypass Google’s Play Store and only allow users to download the app directly from their website.
So why is Fortnite flanking Google with this launch? Money, of course. Google charges app developers a sizable 30% cut of revenue made from all the apps downloaded on Play Store. Based on the popularity of Fortnight, Epic is betting that its wannabe Android gamers will be motivated to find the app on their site for a direct pub-to-consumer transaction. If they’re right Epic will be saving a boat load of money, and possibly become the model for other developers to keep their most popular apps out of the fee-heavy app stores.