Digital Gabe
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Pandora Brings Music To Snapchat

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Yesterday Snapchat announced the launch of a new app designer tool kit appropriately called Snap Kit.  The platform is an API which allows third party designers to create custom plug-ins to enhance user experience on the social platform.  One of these options will be for users to share songs via Snapchat posts, which is where Pandora comes in.

This arrangement is a true win-win for both parties involved.  As the official streaming partner of Snap Kit, Pandora will be introduced to millions of Snapchat’s younger listeners who may not be familiar with the publisher.  For Snapchat’s part they’ll finally add song-sharing capability to their platform as a counterpunch to Instagram’s planned music functionality.

The concept of integrating music into social sharing is an idea that’s way overdue.  Now let’s see how the app developers take advantage of this shiny new tool and bring Pandora to life on Snapchat.

 

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