Twitter Bans Political Ads
Yesterday Twitter CEO Jack Dorsey announced a decision to ban all political ads from Twitter. In a series of tweets Dorsey said, “We believe political message reach should be earned, not bought. While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.”
Twitter’s policy change appears to be a direct affront to Facebook who made the widely criticized decision to keep running political ads even if they’re known to contain lies and disinformation. The fact that the #2 social platform Twitter has taken such a strong stand against political ads will put even more pressure on Mark Zuckerberg to either follow suit or figure out a way to clean up FB’s policy.
Keep in mind some of the economics behind this decision. Twitter takes in very little political ad dollars, because politicians and campaigns can just tweet their messages out for free. In contrast FB runs billions in ads every election cycle, so banning political would come at a heavy cost. So whatever decision Zuckerberg makes will impact Facebook’s bottom line.
This one will be very interesting to watch play out.