Why Twitter’s Purge Is Good For Business
When you hear the word “purge” you usually envision some kind of post-apocalyptic housecleaning. However, if you’re a social media platform a purge can be a good thing for your company and the entire digital media industry. For a case in point consider Twitter, who last week began a systematic purge of fake bot accounts from their user base. The effort and ensuing results have been hailed by marketers and the media community as a much needed cleansing of the social space.
So what’s Twitter doing? Last week they started vetting user accounts on their platform to separate real human owners from shell bot profiles which were only created to amplify social activity. Twitter’s forensic exercise is part of the continuing fallout from the 2016 Presidential election, where bots would view/like/retweet certain tweets to make them look more popular and organically boost views. By eliminating the bot accounts Twitter hopes to deliver a more accurate picture of real human interaction on their platform.
While politics may have caused the Twitter purge, nobody has escaped the social scrubbing. So far Katy Perry has lost over 2M followers, which means I literally won’t be able sleep until I hear how many the Kardashians end up losing! 🙂 Even Twitter CEO Jack Dorsey lost 200,000 followers – so they’re being really thorough. Hopefully other social players like Facebook/Instagram and Snapchat will follow Twitter’s lead to provide a cleaned up social-sphere.