Digital Gabe
Cutting Edge Commentary On All Things Media

And You Thought Snapchat Lenses Were A Bad Idea

Spotify is on its way to creating its first physical product, apparently

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Remember the marketing adage to “pick a hill and own it”?   Snapchat learned the consequences of ignoring that advice with its short-live (and expensive) attempt at AR lenses.

Just when you thought no other digital publisher would be dumb enough to recreate Snapchat’s hardware fiasco comes this ad from Spotify.

It’s a recruitment link to hire an “Operations Manager – Hardware Product” to help set up and run an operational supply chain.

This is another clue about Spotify’s potential foray into building its own hardware, as reported in the attached Musically link.

The best guess for Spotify’s hardware ambitions would be smart speakers or ear buds, but there are only about 10,000 other products like that on the market today.

There’s no way to know for sure what they’re thinking unless you’re in Daniel Ek’s inner circle.  But if they’re planning on starting to produce their own audio hardware I’m predicting it won’t end well.

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