Digital Gabe
Cutting Edge Commentary On All Things Media

Billboard Adds Even More Streaming To Its Charts

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A few months ago I blogged about streaming’s growing influence over songs on the Billboard charts.  In late April Billboard changed the weighting for streamed “plays” on its Hot 100 and Billboard 200 charts to give greater credit for streaming services at the expense of radio “spins” and album purchases.  However, within Billboard’s new math they treated subscription stream plays differently from free ad-supported plays.

Now it looks like Billboard is closing the disconnect by adding both Pandora and iHeart subscription listening to their chart calculations.  Adding iHeart isn’t going to make that much of a difference since they have relatively few subscribers.  On the other hand adding Pandora will have a material impact.  In the US Pandora has 6M subscribers on top of its 70M+ ad-supported listeners.  So by adding the sub tier Pandora’s influence over Billboard’s chart weightings will go up by almost 10%.

Obviously Billboard is making the right call by adding iHeart and Pandora, since they’ll now have more a complete view of song listening across all available platforms.  Better for the entire industry!

 

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