Digital Gabe
Cutting Edge Commentary On All Things Media

Digital Audio Report Card

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Nielsen is out with its semi-annual report card on the state of digital audio consumption in the US.  Compared to the first half of 2017 digital audio grew an astounding 25% to the equivalent of 319M albums listened to during Q1-Q2 of 2018.  Digital’s continued surge is coming at the expense of downloads which dropped 22% YoY, and physical album sales which decreased 15%.  As you digest these numbers consider this stat – we’re now streaming almost 8x as many album’s worth of songs as we are purchasing actual physical albums (CDs and vinyl).  Imagine what that ratio will look like in another 2-3 years?

Does anyone else think it’s ironic that Nielsen is touting streaming growth while it still doesn’t have an end-to-end digital audio measurement solution?  As the self-proclaimed king of all things media measurement you’d think they would have finally figured out a way to measure the entire audio marketplace, and not just be stuck in the Flintstones era on the broadcast-only side of the industry.  C’mon Nielsen!

 

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