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Next Big Sound Brings Transparency To Streaming – Digital Gabe
Digital Gabe
Cutting Edge Commentary On All Things Media

Next Big Sound Brings Transparency To Streaming

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In the modern music era the number of times a song is streamed isn’t just a thing . . . it’s THE thing.  Artists are paid per play and even the Billboard Charts have increased their stream weighting to reflect how music is consumed these days.  With this as a backdrop, the information streamers have on which artists/songs are being played the most can help inform everything from which singles to release, to concert tour routes, and even future creative directions an artist will take.

Right now some streamers and industry platforms, including Next Big Sound, give artists and their labels access to streaming play data.  But unless you’re directly connected to that artist you can’t see the information.  However that’s about to change, at least for songs streamed on Pandora.  In the name of full transparency Next Big Sound has announced plans to make public the streaming plays of songs on Pandora.  This information will be available to anyone with a NBS account, and can be found in a new Pandora Audience tab within the Artist Profiles section.  By making play data on a streamer as large as Pandora available for anyone to see, we’ll finally get a full picture of trending songs, emerging artists, and overall music popularity in the streaming space.

This will be pretty cool to see!


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