Next Big Sound Opens Its Kimono
Late last week the music analytics firm Next Big Sound announced that it would make all of its Pandora streaming data available for anyone with a free NBS account. Up until now only artists and their representatives could access their own information, but nobody besides NBS could see Pandora’s aggregated data.
In the early days of music streaming Next Big Sound was considered one of the most important ways to rate artist and song popularity, because their analytics algorithm went way past the typical Billboard or SoundScan data. However, since NBS’s information hasn’t been accessible to all, industry insiders have increasingly looked to Spotify and Apple for song play data to get a sense of what’s trending. Now, thanks to NBS’s move to full transparency, the industry we’ll get a clearer picture about song data on Pandora compared to the other streamers. This new information should help everyone in the music ecosystem.