Pandora Launches The Podcast Genome Project
Here’s the problem with podcasts. While they’re growing in popularity, it’s hard for listeners to find the right podcasts to listen to. With over half a million English-language podcasts out there how can you find the one that’s right for you? Many podcast aggregators (aka networks) have popped up over the years. These guys warehouse thousands of titles and sort them by lifestyle categories such as health, personal finance, etc.. But then it’s up to listeners to find the right content just for them.
Now Pandora hopes to solve for podcasting’s discovery gap with the launch of its Podcast Genome Project. Since 2000 Pandora has built and perfected its Music Genome Project, which evaluates songs based on hundreds of different musical attributes and then places them in the genome next to similar songs. This allows Pandora to serve a perfect blend of music based on the artists and songs listeners seed their stations with. With the launch of the Podcast Genome Project, Pandora hopes to bring this same curation and discoverability to help guide listeners through the podcast jungle.
In December Pandora will be begin a public beta test of the PGP. Once inside the platform users can search for, discover, and listen to thousands of podcasts which have been evaluated and sorted on 1,500 different attributes. When the Podcast Genome Project goes full launch in Q2’19 listeners will be treated to a spoken word equivalent of what’s made Pandora the best listening experience on the music side of streaming for decades.