Pandora Talks All Things Audio
The digital audio space is evolving at break neck speed. What used to be a simple question about whether streaming audio should be classified as broadcast or digital media has now blossomed into an entire standalone media sector. With this growth has come a whole new set of challenges and also opportunities. AdExchanger recently sat down with Pandora SVP of Sales Steven Kritzman to get a handle on where the space is today and where it’s headed tomorrow.
Much of the interview is devoted to programmatic. This is appropriate since Pandora is on the cusp of making the market in the US for programmatic audio when it starts moving inventory into its newly-acquired AdsWizz supply side platform. But programmatic audio is just the tip of the iceberg. There are several other advancements for digital audio, including podcasting of non-music content, creating a new “audibility” industry standard, and voice-controlled ads.
For the better part of the last century the audio ad unit has been stuck in the sleepy backwaters of the creative stream. But today audio innovation is starting to flood the market thanks to voice-enabled AI and AdTech advancements. This should be a fascinating ride to watch!