After my blog post last week about Apple’s TV+ announcement, several of you DMd me asking how all these new OTT services fit in with the networks, cable operators, digital bundlers and hardware devices, in what’s quickly becoming a convoluted TV 2.0 landscape. As your trusty resource for deciphering all things digital media, I did some research and found a very interesting visualization compliments of the WSJ.
The future of TV can basically be divided into five distinct swim lanes:
- Subscription: Of course Cable is the original subscription king. On the digital side Netflix is the clear leader, with new subscription services coming from Disney, Apple and Comcast later this year.
- Free Ad-Supported: Hulu is in this wheelhouse with socials like Facebook Watch and Snapchat also adding original video content channels.
- Hardware: Think Roku, Amazon Fire and Google Chromecast here.
- Sports: Every major league is working on their own OTT network, while also selling play-by-play streaming rights to Amazon, Facebook, etc..
- Cable/OTT Bundlers: Third party services like Sling and Philo who stream other networks’ content that don’t have their own platform.
After any major tech innovation, like say streaming, industries often go through a proliferation of new competitive entrants. That’s exactly what’s happening in TV land right now. Then over time we’ll start to see consolidation as the stronger players gobble up the smaller guys to gain share in this new television marketplace. Stay tuned! 🙂