Spotify Enables Artist Direct Uploads
In another move to disrupt the traditional music ecosystem, Spotify has launched a new functionality which allows independent artists to upload their music directly onto the platform without the use of record labels or third party distributors like TuneCore. This capability is similar to SoundCloud, which has allowed artists to upload their music since its inception. One difference for Spotify is that there will be a five day waiting period, presumably to let them screen and approve the uploaded music, before the songs can be streamed.
Artist direct uploads are yet another step towards a day where we might not even have record labels at all. Traditionally labels have earned their living by discovering new artists, producing albums, distributing songs, and selling records. So if an artist can produce their own music and distribute it on streaming platforms the trend could eventually disintermediate the labels. I’m sure Sony, Warner and Universal are watching this one carefully.