Tidal In Denial Mode, Promising An Investigation
A few weeks ago Norwegian newspaper reporter Dagens Næringsliv published a 78-page dissection of Tidal’s play numbers and royalty payments, which asserted the streamer was reporting artificially high play numbers for some its artist-investors like Beyonce and Kanye West. Here’s a link to my original post if you need to get caught up.
Tidal is denying these accusations in its first public comments since the controversy broke, framing the problem more as a data breach than incorrect spin reporting. Tidal’s CEO Richard Sanders addressed the issue by saying, “Although we do not typically comment on stories we believe to be false, we feel it is important to make sure that our artists, employees, and subscribers know that we are not taking the security and integrity of our data lightly, and we will not back down from our commitment to them. When we learned of a potential data breach we immediately, and aggressively, began pursuing multiple avenues available to uncover what occurred.”
Data breach aside, Tidal still needs to answer for how 1-3M worldwide subscribers (depending on which audience number you believe) could rack up 250-300M plays of featured artists in just 10-15 days. Maybe listening bots consuming thousands of plays at a time is the “data breach” they’re referring to?