Triton Webcast Ratings Update
Late last week Triton published its May Webcast Metrics Ratings. Compared to May’17 total streaming consumption in the US grew by an impressive 13%. As you can see in the historical chart below, all growth is happening at the top end between the Pandora and Spotify. Both pureplays have seen significant AAS (average active sessions) increases over the past few months, while the broadcasters’ streaming levels remain relatively flat.
As I regularly point out, Triton still doesn’t break out ad-free subscription listening from ad-supported addressable consumption. This is an important distinction because the addressable side is the only part advertisers can access music streaming audiences on. According to both companies’ latest quarterly earnings, Spotify’s addressable scale is about 60% of their total listening and Pandora is 93%. So you’ll need to do some napkin math by taking the latest Triton numbers and multiplying by .6 and .93 respectively, to get each streamers’ addressable audience.
On a macro level +13% YoY is on the high side of the annual growth rate for the industry. This tells us the migration to streaming doesn’t appear to be slowing down any time soon. It’s also worth noting these are May numbers, so expect a seasonal slowdown of listening over the summer months.