Amazon Expands Cashierless Retail
Back in September Amazon announced plans to open 3,000 Amazon Go stores throughout the US. These are the cashierless stores where customers can just walk out after shopping and have their Amazon Prime account billed for everything they take with them. While adoption is still light, the tech works well and the convenience of skipping the checkout line is off the charts. So you have to assume Amazon Go is here to stay.
Now Amazon is testing the ability to bring its cashierless technology to other retailers through tech licensing partnerships. While the cashierless user flow will be the same, Amazon still needs to solve for larger format store setups where there will still be a pay by cashier option in place. Even the ceiling height of big box retailers can be an issue since Amazon’s near field sensors need to be relatively close to the shelves to detect what you’ve put in your cart.
I’m guessing Amazon will eventually work out the tech kinks and have a fully functional cashierless system for 3rd party retailers in place. Who knows, when they do we may never stand in a checkout line again.