Yesterday McDonald’s announced the largest corporate acquisition since their investment in Chipotle 20 years ago. Like me, you’re probably assuming they purchased some sort of QSR upstart, right? That’s not what they bought. Instead McDs spent $300M to acquire an Israeli AI firm called Dynamic Yield. So what could the world’s largest restaurant chain have planned with its new AI investment? It’s all about optimizing the customer experience.
McDs has already made a hard turn into cashier less ordering with new menu kiosks in many of its locations. Now imagine if those kiosks could recognize you as you walk in the door and present a personalized menu just for you. Maybe a one touch to reorder the last meal you purchased there? Or how about the latest Happy Meal combo because its AI brains has identified you as a parent with young children to feed? By harnessing the power of facial recognition and machine learning McDs can make the ordering process easier than ever and also upsell you into a higher spend during your visit.
The craziest part about this is to imagine what other industries could start using AI. After all, if machines are going to help us order a burger and fries they could pretty much be involved in every other aspect of our lives too.