Digital Gabe
Cutting Edge Commentary On All Things Media

Mary Meeker Speaks

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Yesterday the “Queen of the Internet” Mary Meeker released her annual Internet Trends report at the Code Conference.  This year’s report is a doozy – coming in at 334 pages.  If you want to view the deck (or better yet, watch Mary present the entire thing), check out the attached Recode article.

In case you can’t spend your entire day sifting through the report, here are a few highlights:

  • 51% of the world’s population now uses the internet – that’s up from 49% last year.
  • Americans are spending more time with digital media than ever: 6.3 hours a day in 2018.  Most of that growth is coming from mobile and other connected devices, while time spent on computers declines.
  • E-commerce now makes up 15% of retail sales worldwide.
  • Internet ad spending accelerated in the US, up 22% in 2018. Most of the spending is still on Google and Facebook, but companies like Amazon and Twitter are getting a growing share.
  • 62% of all digital display ad buying is for programmatic ads, which will continue to grow.
  • As privacy becomes a bigger selling point, expect more options to make your online communications safe. In Q1, 87% of global web traffic was encrypted, up from 53% three years ago.
  • 7 out of 10 of the world’s most valuable corporations are tech companies, with only Berkshire Hathaway, Visa, and Johnson & Johnson making the Top 10 as non-tech companies.  Here’s the list:
    1. Microsoft
    2. Amazon
    3. Apple
    4. Alphabet
    5. Berkshire Hathaway
    6. Facebook
    7. Alibaba
    8. Tencent
    9. Visa
    10. Johnson & Johnson

Interestingly, in all 334 pages there’s hardly any mention of Digital Audio.  Spotify’s conversion of freemium listeners to subs is briefly highlighted on page 33, and then there’s some podcast/voice data on pages 51-52.  Maybe a blind spot Ms. Meeker can dive into for next year’s report?

 

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