Digital Gabe
Cutting Edge Commentary On All Things Media

Meet The New PC Boss, Same As The Old PC Boss

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Last week the research firm IDC released its global PC sales figures from the last 12 months, and it looks like we have a new top dog in the space.  Lenovo’s share of global sales rose to 24%, surpassing HP’s 23% to take the crown.  If this headline seems reminiscent you have a good memory.  Exactly five years ago Lenovo topped HP in PC sales for the first time, only to fall back a year later.  So basically these two have been yo-yoing for the lead over the past several years.

Regardless of the market share jockeying the PC sector is still in trouble.  YoY global PC shipments have dropped 1% over the past 12 months, as consumers use their increasingly powerful smartphones for tasks that used to be done on a desktop or laptop computer.  Therefore, no matter who’s #1 or #2 in the market share race, both Lenovo and HP need to innovate new hybrid tech products to get back ahead of consumers’ changing tastes and reset their industry’s growth trajectory.

 

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