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The Top Tech Rumors Of 2018 That Never Happened

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This time of year it’s common to look back at the past 12 months and recount everything that’s happened in digital media.  To stand out from the crowd Cheddar has decided to flip the script and list the top tech rumors that didn’t happen in 2018.  Here are a few of my favs:

  • Spotify Speaker: In February we first heard about Spotify’s plan to produce and sell (or give away) speakers to its subscribers. I even took the bait and blogged about what a bad idea that would be.  I guess this one could technically still happen, but we haven’t seen any hardware to date.
  • Zen Driving: Back in July rumors started circulating about a new Lyft feature which would allow riders to request a pickup in “Zen Mode”. Going Zen was supposed to be a totally silent ride – as in no music, no talking with the driver, no sound of any kind.  I guess the rumors of Zen mode were so quiet that it never happened at all.
  • No More Likes: In October a British publication floated the rumor that Twitter was considering getting rid of the Like button as a way to “improve communication” on the platform.  Eventually Twitter had to release a statement denying the rumor.  Ironically, their statement even received 4,000 likes.
  • HQ2: And the granddaddy of all the 2018 rumors belongs to Amazon.  After a year of hype over a winner-take-all second headquarters selection process, in which 250+ cities submitted bids, they ended up splitting the baby between New York, DC, and even a little slice for Nashville.  Can I get a “regional office”, anyone?

Check out Cheddar for the entire list, and lmk if they’ve missed any.

 

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