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Digital Ad Spending Still On A Hot Streak – Digital Gabe
Digital Gabe
Cutting Edge Commentary On All Things Media

Digital Ad Spending Still On A Hot Streak

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Yesterday the IAB released its semi-annual revenue report on digital ad spending in the US.  For the first half of 2018 all forms of digital advertising grew by 23% YoY to $49.5B.  As usual, mobile led the charge with a 54% revenue increase vs 2017.  In fact, mobile now makes up a staggering 63% of all digital ad spending in the US.  For a real jaw dropper check out this graph of total digital ad spending growth in the US over the past two decades.

Here are some other highlights by ad product:

  • Digital video advertising revenue reached $7B in the first half of the year, up 35% from a year ago, with 60% of this revenue attributed to mobile video.
  • Digital audio advertising grew 31% to $935M in revenue in the first half of 2018, on track to exceed last year’s full-year revenue of $1.8B. (This is for ad sales only – subscription revenue is not included here.)
  • Mobile search advertising also grew 37% to $13.5B, while desktop search was flat at $9.3B.
  • Mobile display ad revenue grew 45% to $11.7B in the first half of the year, accounting for 74% of all display ad revenue.
  • Social media revenue was $13.1B in the first half, up 38% year-over-year.
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