Digital Ad Spending Still On A Hot Streak
Yesterday the IAB released its semi-annual revenue report on digital ad spending in the US. For the first half of 2018 all forms of digital advertising grew by 23% YoY to $49.5B. As usual, mobile led the charge with a 54% revenue increase vs 2017. In fact, mobile now makes up a staggering 63% of all digital ad spending in the US. For a real jaw dropper check out this graph of total digital ad spending growth in the US over the past two decades.
Here are some other highlights by ad product:
- Digital video advertising revenue reached $7B in the first half of the year, up 35% from a year ago, with 60% of this revenue attributed to mobile video.
- Digital audio advertising grew 31% to $935M in revenue in the first half of 2018, on track to exceed last year’s full-year revenue of $1.8B. (This is for ad sales only – subscription revenue is not included here.)
- Mobile search advertising also grew 37% to $13.5B, while desktop search was flat at $9.3B.
- Mobile display ad revenue grew 45% to $11.7B in the first half of the year, accounting for 74% of all display ad revenue.
- Social media revenue was $13.1B in the first half, up 38% year-over-year.