It’s Super Bowl Ad Tracker Time
With the Divisional round of the NFL playoffs safely in our rear view mirror it’s time to start talking Super Bowl. This year CBS has the big game, and is reported to be over 90% sold out of in-game ads. At an estimated $5M per :30, Super Bowl LIII will be the most expensive spot buy in broadcast TV history. The game is expected to draw 100-105M US viewers, but even at that audience level it seems like quite a bit for brands to spend on a :30 which you could easily miss while looking down to scoop that next nacho bite.
Over the next few weeks SB advertisers will start to leak their creative as a way to generate pre-game social buzz. In the meantime, AdWeek is keeping a Super Bowl Ad Tracker of all the brands who’ve purchased air time. The usual suspects, including AB, Pepsico, Toyota, and Kraft-Heinz, will all be back. Then some unexpected advertisers like Turkish Airlines and Persil will be making a return to advertising’s biggest stage.
So who’s ready for a some football commercials?!?