Right now the Holding Companies are focused on cost reduction through agency consolidation. Maybe there's a different way to solve…
Digital media finally has a road map for using blockchain to clean up ad fraud. Get ready for AdLedger!
After a horrific Q3 earnings call WPP's stock dropped 20%. Where does the world's largest HoCo go from here?
Omnicom's less is more strategy more prove to be the way forward for the beleaguered agency holding companies.
Marketing Services billings are up for the business consultants - I'll give you one guess as to where this new revenue is coming…
As if agencies didn't have enough to worry about, now the DOJ is stepping up its investigation of kickbacks in media buying.
Sir Martin Sorrell's strategy for S4 is a fascinating contradiction to what he pulled off at WPP 30 years ago.
Forrester Research makes a prediction on how today's agency HoCos must change in order to survive.
An emboldened Amazon is increasingly going client-direct, and cutting out the ad agencies.
Is Publicis trying to pass the buck on GDPR to liability to its publisher partners?