Depending on how you look at it, the terms of General Mills’ creative RFP are either overly tough or extremely savvy.
US Ad Agencies are going through a tough stretch right now. AdWeek has some suggestions on a way forward.
Accenture moves to acquire Droga5 in an effort to become a full service AOR. What does this mean for the future of traditional…
Agencies are being squeezed by commoditization and disintermediation. Here’s what agency leaders are saying about the current state…
The trend towards consolidation at the agency holding companies continues with the merger of Spark and Blue 449.
After a difficult 2018, there are early signs of a turnaround at WPP. Let's dig into the details from Friday's earnings call.
Horizon Media begins its transformation to an outcome based media buying model. Will it work?
What happens when client behavior crosses the line into hostility and even flat out bullying?
WPP details their consolidation plan, and the HoCo landscape may never be the same again.
With his latest S4 acquisition, Martin Sorrell's vision of a digital version of WPP begins to take shape.