Marketing

When the reigning king of the techarazzi calls out the need for brands to have an audio identity, marketers need to listen.

Madison Avenue lays an egg during an already boring Super Bowl. In case you missed any of the mediocrity, here's a summary of last…

Can an ad that only ran once save a company and reshape an entire industry? It actually happened back in 1984.

Excited to participate in the AMA's Richmond luncheon on all things Voice - should be a great day!

American CMOs are staying in their jobs longer, and that's a good thing for our entire industry.

Burger King trolls McDonald's with a evil yet brilliant app download program.

Unique Selling Propositions can propel a brand to success, even if that USP is something truly awful.

Online shoppers don't complete the purchase on 70% of the items they put in their carts. There’s a huge opportunity out there for…

Publicis Chief Growth Officer Rishad Tobaccowala dishes some wisdom about the importance of Voice in our new marketing landscape.

Is that a monster under your bed keeping you up at night, or just another digital media worry?