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Marketing
What’s Hot/Not At SxSW’19
AdAge is out with its annual list of what's trending and what's spent at SxSW this year. Let's see who made the list . . .
Wendy’s And Pandora Team Up For In-Store Music Partnership
In-Store Music has become an important way for companies to extend brand identity in their physical locations. Wendy's and Pandora…
What Fyre Can Teach Us About Social Influencers
The Fyre Festival was one of the worst event fails in history. What marketing lessons can we take away from this real life…
Gary V Gets His Audio On
When the reigning king of the techarazzi calls out the need for brands to have an audio identity, marketers need to listen.
Ho-Hum SB Ads For A Ho-Hum SB
Madison Avenue lays an egg during an already boring Super Bowl. In case you missed any of the mediocrity, here's a summary of last…
The Greatest Commercial Ever
Can an ad that only ran once save a company and reshape an entire industry? It actually happened back in 1984.
Let’s Do This, Richmond!
Excited to participate in the AMA's Richmond luncheon on all things Voice - should be a great day!
More Stability In The CMO Suite
American CMOs are staying in their jobs longer, and that's a good thing for our entire industry.
BK Masters Conquest Apping With The “Whopper Detour”
Burger King trolls McDonald's with a evil yet brilliant app download program.
Own Your USP . . . Malort Style
Unique Selling Propositions can propel a brand to success, even if that USP is something truly awful.