Marketing

Can an ad that only ran once save a company and reshape an entire industry? It actually happened back in 1984.

Excited to participate in the AMA's Richmond luncheon on all things Voice - should be a great day!

American CMOs are staying in their jobs longer, and that's a good thing for our entire industry.

Burger King trolls McDonald's with a evil yet brilliant app download program.

Unique Selling Propositions can propel a brand to success, even if that USP is something truly awful.

Online shoppers don't complete the purchase on 70% of the items they put in their carts. There’s a huge opportunity out there for…

Publicis Chief Growth Officer Rishad Tobaccowala dishes some wisdom about the importance of Voice in our new marketing landscape.

Is that a monster under your bed keeping you up at night, or just another digital media worry?

The back end of the music business is changing. To help sort things out Musically has a list of the top digital music trends in…

Netflix wins AdWeek's Activation of the Year for a disturbingly cool exhibit.