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Media
Nielsen Can Now Measure Amazon Prime Video Ratings
Nielsen just expanded its SVOD ratings to include Amazon. Here’s my conspiracy theory on what might happen next . . .
Let The Radio CPM Debate Begin
Fresh off NBC’s decision to flip to a CPM pricing model, radio broadcasters take up a challenging decision of their own.
When Ad-Free Really Isn’t
Streamers are double dipping by ramping up paid product placements in their ad-free subscription tiers. Here’s how it works . . .
Backlash Over Ad Week’s Finale Concert
The selection of Pitbull as the Thursday night headliner didn’t sit well with an industry still struggling with gender bias.
What’s In & What’s Out At Ad Week’19
This week the advertising world takes over Manhattan . . . let's take a look at what's trending this year.
RIP To The CPP?
It looks like TV is finally ready to abandon CPP pricing in favor of the CPM model. Will this force radio to do the same?
Can You Imagine An FM-less World?
Switzerland joins Norway in the elimination of the FM radio band. Why is this happening and what does it mean for broadcast radio?
Digital Media Vendors Turn Spenders
Over the past few years the biggest digital publishers have ramped up their ad spending. Let’s go inside the numbers . . .
What’s Old Is New Again At ViacomCBS
After a 13 year separation CBS and Viacom are together again. What does this mean for the video content landscape?
Predictions On The Future Of Radio
Depending on who you ask Broadcast Radio is either a healthy mainstream media or getting devoured by Streaming. So what’s really…