Fresh off NBC’s decision to flip to a CPM pricing model, radio broadcasters take up a challenging decision of their own.
Streamers are double dipping by ramping up paid product placements in their ad-free subscription tiers. Here’s how it works . . .
The selection of Pitbull as the Thursday night headliner didn’t sit well with an industry still struggling with gender bias.
This week the advertising world takes over Manhattan . . . let's take a look at what's trending this year.
It looks like TV is finally ready to abandon CPP pricing in favor of the CPM model. Will this force radio to do the same?
Switzerland joins Norway in the elimination of the FM radio band. Why is this happening and what does it mean for broadcast radio?
Over the past few years the biggest digital publishers have ramped up their ad spending. Let’s go inside the numbers . . .
After a 13 year separation CBS and Viacom are together again. What does this mean for the video content landscape?
Depending on who you ask Broadcast Radio is either a healthy mainstream media or getting devoured by Streaming. So what’s really…
Pay-to-play schemes are illegal in the radio industry, but it looks like the practice might still be happening.